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Seema Patel

VP, Partnership Development

Seema Patel is Vice President of Partnership Development at ViacomCBS. With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising.  Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growthIn her current role at ViacomCBS, Seema serves as the business lead with MVPD partners, technology partners, and internal stakeholders to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets.  She facilitates strategic initiatives, business development, and platform implementation.  During her tenure, ViacomCBS has built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD, & OTT platforms.  Prior to ViacomCBS, Seema was a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product.  She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate.  Her technology platform design transformed targetable television and drove double digit, topline revenue growth for the business.  She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace. Additionally, Seema took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration.  She led the effort to create system solutions & streamline processes to support a $2B+ business.Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for under-represented women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry.    Most recently, Seema has joined the board of Marketing Edge and the NATAS Technology & Engineering committee as a Committee Member.  Marketing Edge is a non-profit organization dedicated providing education, coaching, and job placement to a diverse set of future leaders allowing critical exposure for those that have less access.  The NATAS Technology & Engineering committee awards Emmys to outstanding achievement in television technology & engineering.