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Sandro Catanzaro

Chief Innovation Officer & Co-Founder
Sandro Catanzaro currently serves as dataxu's Chief Innovation Officer. He co-invented the real-time optimization algorithm, which lies at the core of the company's technology platform and is based on research he did at MIT. Catanzaro previous held positions at Bain & Company and NASA, where he straddled the worlds of science and business strategy.
Catanzaro is a respected industry thought leader and is a frequent speaker at events such as Cannes Lions, dmexco, and the NAB Show. His perspective on the future of marketing, ranging from programmatic TV to advanced analytics, has been influencing the industry for more than a decade. He is also a founding member of the ABCD cross-functional PTV working group, which includes companies such as AOL, FOX, Havas, IPG and Omnicom Media Group; he is also a member of the I-COM Global Chief Analytics Officer Council. 
Catanzaro holds a MS from the MIT Sloan School of Management, a MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever. He is bilingual in English and Spanish.