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Robert Malandra

SVP of Advanced Revenue Development and Analytics
Sinclair Broadcast Group

Robert is SVP of Advance Revenue Development and Analytics at Sinclair Broadcast Group.  After nearly a decade of building asset value organically and through acquisition as SVP Finance at Sinclair -- Robert’s efforts are now focused towards building asset value by creating new revenue streams and sales channels for the organization as well as the new analytics to power that effort.   

These new opportunities include: Sales Partnerships, Local to Network Sales, and the development of an Addressable sales business at Sinclair.   Robert believes that Television provides the best audiences and that leveraging those audiences for growth in new ways, in new markets, with new clients is the key to growing the broadcast business.

Robert’s career has spanned the media and entertainment space, working in General Management, IT, and Financial capacities. Prior to Sinclair he was with Madison Square Garden and Rainbow Media (now AMC).  Robert has an MBA in Media Strategy from Manchester Business School in the UK.