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Rob Weisbord

President of Broadcast & CRO
Sinclair Broadcast Group

Robert D. Weisbord is the President of Broadcast and CRO for Sinclair Broadcast Group. Mr. Weisbord is responsible for operations across the company’s hundreds of television stations, overseeing local broadcast operations as well as revenue for all Sinclair Divisions. He also focuses on advanced revenue solutions and analytics, as well as exploring strategic partnerships and potential related acquisitions.
Mr. Weisbord most recently served as Chief Revenue Officer for Sinclair, responsible for developing, executing and leading sales and revenue growth strategies and initiatives for Broadcasting, Digital, Advanced Revenue and all Networks sales. His previous roles with Sinclair include Chief Operating Officer of Sinclair Digital Group from January 2014, and Vice President / New Media from June 2010 to January 2014. From 2008 to June 2010, he served as Director of Digital Interactive Marketing for Sinclair. From 1997, he served in various management positions for the Company including Regional Group Manager, General Manager for the Company’s Las Vegas duopoly of KVMY-TV and KVCW-TV and Director of Sales. Prior to that and from 1993, he was National Sales Manager for WTVT-TV in Tampa, Florida.
Mr. Weisbord began his broadcasting career in the radio industry with Family Group Broadcasting in 1985. Mr. Weisbord holds a Bachelor of Science degree in Business Management, and a Master’s degree in Business Administration from the University of Tampa.