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Rob Weisbord

President, Broadcast
Sinclair Broadcast Group

Robert D. Weisbord has served as President of Broadcast since January 2020, responsible for all revenue, programming, promotions and operations of the legacy TV group, including the multicast network channels, Ring of Honor, STIRR, and digital groups, a position he has held since December 2019. In addition, Mr. Weisbord oversees all revenue initiatives for Tennis Channel and the Sports division (RSNs) and since July 2020, also serves as the Company’s Chief Advertising Revenue Officer. Before becoming President of Broadcast, he served as Chief Revenue Officer for two years, responsible for developing, executing and leading sales and revenue growth strategies and initiatives for Broadcasting, Digital, Advanced Revenue and all Networks sales. From January 2014 until December 2017, he served as Chief Operating Officer of Sinclair Digital Group, and was responsible for all web/mobile app/social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships and potential related acquisitions. He served as Vice President / New Media from June 2010 to January 2014. From 2008 to June 2010, he served as Director of Digital Interactive Marketing for Sinclair. Mr. Weisbord holds a Bachelor of Science degree in Business Management and a Master of Business Administration degree from the University of Tampa.