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Rob Jayson

EVP of Insights and Analytics
USIM

Agency lead for strategic insights, optimization and reporting.  Rob has created a new architecture of strategic decision-making underpinned by data for USIM, utilizing agency assets in programmatic and addressable advertising combined with 3rd party custom data and media analytics.  To enhance these insights Rob has created new agency AI-based optimization tools to lead location/trading zone investment strategies via traditional/programmatic/addressable and automated buying channels.  And for reporting, he has developed customized but fully flexible client reporting platform that enables immediate cross-channel analytics and optimization.   At USIM, Rob's role is to help agency and client teams uncover insights and develop strategies that enable brands to achieve their goals. Rob joined USIM following his role as Global Lead, Branded Apps at Publicis Media, where he developed proprietary insights and optimization tools across multiple business units. Rob brings 20+ years of experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM. Throughout his career, he has created unique, data-driven insights, tools and strategies to help agencies enrich strategic communication planning for clients such as Verizon, 20th Century FOX, FX Networks, Disney, Toyota (Scion), Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, Sonic Drive-In,  and more. An industry thought leader, Rob has presented at SXSW and ARF on topics related to consumer experience and owned / paid media synergies, and holds a degree in Economics from the London School of Economics.