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Rick Mandler

SVP of Strategy and Operations
Rick Mandler, is SVP, Strategy and Operations at true[X]. Prior to joining true[X], Mandler spent 26 years at the Walt Disney Company, most recently as Vice President, Strategy and Digital Media Sales, ABC, and was part of the management team responsible for all advertising sales for the ABC Television Network, with a focus on digital sales.
Previously, Mandler was Vice President, General Manager, Enhanced TV for the Walt Disney Internet Group (WDIG), responsible for all business development, production, technical, and integrated sales for Enhanced TV fare produced for all Disney-owned broadcast and cable network programming. Mandler assumed that position in March of 2001.
Prior to running Enhanced TV, Mandler had been vice president of WDIG Local and Broadcasting; before that he was vice president, new media for ABC Broadcasting after serving as general manager, new media for ABC Radio Networks, where he had operational and strategic responsibility for the ABC Radio division's Internet efforts.
The winner of two Emmys for interactive television, Mandler is a graduate of Wesleyan University and New York University Law School. He is the co-author of ”TV for the 21st Century, The Video Ad Model in Transition” in Transitioned Media: A Turning Point into the Digital Realm (Einav, 2010) and an adjunct professor at NYU Stern School of business.