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Nicole L. Stein

Global Agency Partnerships and Development
IBM Watson Media

Nicole Stein is a global agency partnerships and development leader at IBM Watson Advertising. Watson Advertising (formerly The Weather Company’s ad sales business) uses the world’s leading artificial intelligence (AI) technology to unlock data and insights to help marketers make better decisions. Watson Advertising is a portfolio of trusted media, data, and technology solutions that can be deployed across a brand’s entire marketing strategy to help drive results.

In this role, Stein works closely with agencies and holding companies such as IPG and Dentsu Aegis to drive adoption of Watson Advertising’s data and technology solutions. During her tenure, she created structures that enabled IPG and Dentsu to drive incremental growth across their direct and programmatic businesses. Additionally, Stein played a key role with brands such as BMW, Lego, Hulu, and Subway through the ideation and creation of bespoke advertising technology programs powered by AI.

Stein joined Watson Advertising from Videology, where she was Vice President of Platform Sales, North America. She’s also held leadership roles at Vibrant Media, Demand Media, YAHOO! Inc., and Grey Worldwide.

Stein received her bachelor’s degree from Syracuse University.