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Michael Kubin

EVP of Media
Invidi
A 30-year veteran of the media industry, Michael Kubin was originally a member of INVIDI’s Board of Directors and joined the operating side three years later as the Executive VP, Media. He acts as the evangelist for addressable television to agencies and advertisers to get them to adopt addressable television as part of their media plans, and is involved in the company’s global expansion, in particular to Latin America and Europe.
 
Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company’s U.S. subsidiary.
 
With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a Masters in Journalism from Columbia. His articles have been published in the New York Observer, The New York Times and The New Yorker.