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Maggie Zhang

Head of OTT Measurement and Research
Amazon Advertising

Maggie leads over-the-top (OTT) measurement and research at Amazon Advertising, where she is responsible for innovating and scaling solutions that help customers optimize advertising performance. In this role, Maggie drives research initiatives that guide the development of OTT audience insights and campaign benchmarks. She also works with cross-functional stakeholders to educate customers on measurement product capabilities and best practices. Prior to joining Amazon Advertising, Maggie served as EVP, Video Research and Insights at Dentsu, where she oversaw linear and OTT video research efforts. She also led the Dentsu Video Innovation Council, a group dedicated to facilitating cross-network and cross-functional collaboration and innovation for video advertising. Maggie joined Dentsu from Interactive Advertising Bureau (IAB), where she led research and measurement initiatives focused on digital video advertising. Maggie serves on IAB's Digital Video Center Board. She holds a master's degree in international relations from the University of Delaware and Ph.D. in mass communications from Syracuse University.