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Les Carter

Chief Architect

Les Carter is the VP, Chief Architect at Cadent, a leading provider of media, advertising and data solutions for the pay-TV industry. Carter came to Cadent through the acquisition of BlackArrow in 2014 where he now is responsible for technology strategy with clients and partners. Carter has spent over 11 years working with dynamic advertising in the TV space and has patents granted in the areas of addressable linear TV and social TV advertising.

In his first 6 years at BlackArrow, Carter was a key driver behind the design and implementation of the core functionalities for the company’s flagship advanced advertising solutions that have been deployed across 40 million homes worldwide. Carter serves as the lead with industry working groups bodies to craft standards in the addressable advertising space. More recently, Carter has been charged with architecting not only the enhancements on the core Cadent solution, but conceiving and developing new technologies, such as their addressable linear TV solution.

Prior to BlackArrow, Carter fulfilled several principle engineering/architecture roles at companies in the UK and US, such as TNT UK, Chordiant, Siperian and On Command.