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Larry Baird

TV4 Entertainment

Larry leads global marketing efforts for TV Entertainment - leveraging multiple distribution platforms and social channels to reach underserved audiences on any screen with authentic, targeted, best in class content. An experienced brand-builder, customer acquisition, and digital marketing expert, Larry previously built category leading brands for Norton, Tiger Pistol, and NetZero. He thrives on bringing a data-driven marketing approach to create the next generation of genre focused channels built on the efficient creation and distribution of content.