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Jonathan Steuer

Anonymous Media Research

Jonathan has been actively involved in emerging media for over twenty-five years and has been an innovator in media research, measurement and audience-based media planning for over two decades. In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source cross-media audience measurement tools based on audio fingerprinting / pattern matching technology (7 US patents; others pending). Anonymous offers consulting services in the areas of media research, strategy and measurement. From 2016-2020, Jonathan served as Chief Research Officer at Omnicom Media Group, where he managed OMG’s Research, Advanced Media and Investment Operations & Analytics teams. Jonathan spearheaded OMG’s efforts to develop and deploy advanced TV solutions and other data-driven cross-platform audience-based media planning, buying and reporting solutions for use across OMG’s media agencies, OMD, PHD Media, Hearts & Science and Resolution Media. Prior to joining OMG, Jonathan served as Chief Research Officer at TiVo from 2011-2016, where he directed research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency. Prior to TiVo, Jonathan managed the design and deployment of a pioneering cross-media (TV+ online+ mobile) research effort for AT&T AdWorks (now part of AT&T’s Xandr) in partnership with comScore. From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also co-founded pioneering online/offline community Cyborganic, a (too-)early social media startup, in 1993. In 1995 he joined the launch team at CNET, the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL, where he led product development of a Web-based online community tool. In 1997 he joined e-business builder Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still- widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence”). Jonathan originally hails from Milwaukee, Wisconsin and lives in the East Village, New York City with his wife Marjorie Ingall, two teenagers and three cats.