Jon Watts is a leading strategy consultant and independent advisor specialising in media, entertainment, advertising, technology and sport. He has 25 years of professional experience, providing insights and strategic advice to media and technology companies around the world. He leads engagements focused on strategy and growth, media futures, digital transformation, OTT and advanced advertising, as well as supporting on business and marketplace development, in the USA and internationally. Based in the USA, Jon co-founded and now works as Senior Advisor to consulting firm MTM, as well as Project Directing various consortium initiatives in the USA and Europe. He works regularly with leading industry publications, including Beet.TV and The Drum and moderates and speaks regularly at industry conferences events around the world.