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Jon Giegengack

Principal & Founder
Hub Entertainment Research

Jon founded Hub in 2013 to focus on the intersection of entertainment and technology. In particular:  how new devices and ubiquitous connectivity change the consumption of TV, movies, gaming, music, and sports.  Hub publishes the Hub Reports—a series of 6 annual studies that track key aspects of how consumers discover, choose, and watch TV shows and movies.  Hub works for leading brands including HBO, Comcast, DIRECTV, CBS,  Netflix, and Sony Pictures. Jon is a frequent speaker at industry events and his work appears in publications like MediaPost, Variety, AdWeek, Multichannel News, Broadcast and Cable, and e-Marketer.