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Jo Kinsella


Jo is President of TVSquared, the global leader in TV attribution. At TVSquared, Jo's focus is on leading the company’s commercial portfolio, including client relations and strategic partnerships across the entire media ecosystem – from brands and agencies to networks and publishers. A creative and passionate leader, Jo is driving TVSquared’s leading position in linear and digital TV measurement and helping to shape the future of TV advertising by bringing transparency and proof of performance to the forefront. As a founding team member, Jo has scaled large enterprise customers and empowered thousands of advertisers to leverage TVSquared’s cross-screen, multi-touch attribution platform.Jo is a 20-year software veteran with a proven track record of bringing to market innovative products and services across the adtech and fintech industries. Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.Jo builds teams of extraordinary talent, champions diversity and is recognized as a thought leader and voice of the industry. A UK expat, when Jo is not working, she is mom to her 11-year old daughter and training for her next triathlon (she completed the IronMan in 2014!).