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Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)

Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM), a non-profit subsidiary of the Advertising Research Foundation (ARF).  She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM is an R&D coalition of leading video-based content providers (all the broadcast and cable network groups), media buying agencies, large advertisers, media distributors and ad tech/measurement vendors formed to spur innovation in both TV and cross-platform measurement.    CIMM’s initiatives have ranged from creating open cross-platform measurement technical standards to data transparency initiatives and proofs-of-concept pilot tests of innovative measurement techniques.  CIMM has published a number of white papers on best practices for cross-channel identity measurement and for TV/Multi-Touch Attribution and ROI analyses.  Additionally, CIMM has advocated for granular use of STB and Smart TV data in TV measurement solutions, and we have pioneered proof-of-concept tests of unduplicated reach for cross-platform video, as well as studies of new comparable cross-media metrics.  Prior to CIMM, Jane had more than 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She is on the Board of the Advertising Research Foundation and I-COM. She was a B&C Digital All-Star in 2014, received both a Leadership Award from ITVT in 2016 and an All-Star Award in 2019, along with a 2019 Top Women in Media Award.