James Moore is Chief Revenue Officer for Simpli.fi, a programmatic advertising platform built to maximize audience localization. In his role, he is responsible for driving growth of the company by leading a sales organization that works closely with the largest buyers of localized advertising, including brands, agencies and leading local media groups. He joins Simpli.fi with more than 20 years of sales leadership experience at some of America’s most successful sales organizations, including eBay, Careerbuilder.com, ADP & Airborne Express (DHL).