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James LaVallee

Vice President, Integrated Marketing Solutions

With more than 20 years of experience in Advertising Sales Marketing, James joined Effectv in 2017. James is Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), , the advertsing sales division of Comcast Cable. In his current role, James is responsible for creating and executing best-in-class revenue generating solutions with Comcast, network and third-party partners, leveraging our multi-platform, targeted audience segments, and creative/technical capabilities to deliver results for local, regional and enterprise clients. In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides BIPOC Small Business Owners across the Comcast footprint. In addition to the Comcast RISE program, he was added to the Comcast DE&I Executive Council as a representative of the Comcast Advertising Division.   Previously at Effectv, James was the Vice President of Marketing and Sales Development where he was responsible for driving revenue for the company by leading various divisions of the Effectv Marketing team including: Sales Marketing, Creative Services, Demand Generation and Network Relations. He led the vision, mission, strategy and goals for his team of 200 located countrywide.Prior to joining Effectv, he held the position of Vice President, Portfolio Sales Marketing at NBCUniversal, overseeing the ad sales trade marketing efforts for NBC, USA, Syfy, WWE and Chiller networks. He also worked in Advertising Sales Marketing for Discovery Communications, VH1 and ESPN. James earned a B.A. at Tufts University in Boston and earned certificates in Sports Marketing and Advertising Sales and Marketing from New York University’s School of Professional Studies. He is a member NAMIC (National Association for Multi-ethnicity in Communications) and is an avid supporter of the volunteer organization, NY Cares. James and his family reside in Brooklyn, New York.