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Jaime Spencer

EVP/Head of Local Media

Jaime Spencer leads Magid’s Local Media Practice, overseeing all research and consulting operations focused on local media organizations. He assumed this position after holding multiple client service roles over more than a decade with the company.Leading these efforts requires a diverse skill set, and Jaime’s proven track record working with local media organizations as well as Fortune 500 companies and professional sports teams made him the ideal candidate to direct this division.Jaime has reengineered the news operations of national networks, newspapers, and local stations to optimize resources and content delivery in a multiplatform environment. He also works with media companies to evolve sales and revenue models to maximize market share across all platforms.As a corporate consultant, Jaime has developed social media strategies for retail businesses, sports teams and business-to-business corporations to help them more effectively communicate with their target audiences. He also leads due diligence efforts for media acquisitions, determining the value of media assets through consumer insight.Outside of his experience with Magid, Jaime began building his new media experience as an account executive with Edelman Public Relations in Chicago, where he assisted on Web site development for consumer goods clients. He has also worked as a newspaper reporter early in his career and later as a publisher, overseeing all content, sales and production operations for a Gannett daily paper.Jaime has a BA in communications from The University of Iowa.