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Iday Shanawaz

Senior Engagement Manager, Digital Strategy
IBM iX

Iday works with digital innovators and disruptors at Fortune 500 companies to help reinvent their business, invest in transforming the customer experience, and help drive growth through new opportunities and business models.

Iday has extensive experience in digital innovation, digital media and marketing strategy, having led the Customer & Digital Marketing Platforms at Macy's and managed strategic client engagements with marketers at leading Retail & CPG organizations in his role at MediaMath. In both roles, Iday was responsible for the development, resourcing and successful execution of omnichannel marketing initiatives across traditional and digital media, and delivering performance outcomes both online and offline.

Prior to these roles, Iday was a strategy consultant at Bain and Deloitte advising clients across various industries and business areas on key initiatives to deliver organizational growth and improved efficiency.