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Helen Katz

SVP/Director of the Global Analytics and Insights Practice
Publicis Spine

Helen Katz is the research and insights guru for Starcom MediaVest Group.  She spends most of her time crafting and conducting research studies to better understand how consumers use and think about various digital video and advanced television forms, with the goal of creating actionable, enlightening, and industry-changing outcomes.  As the research lead for The Pool, an internal research and activation consortium, Helen worked with participating advertisers, media companies, and researchers to execute robust and compelling research to solve advertising issues on emerging media platforms (online video, tablets, and most recently, second screen TV). She has spent the past few years immersed in the exploration of TV return path data, addressable TV advertising, and mobile ad models, as well as being a founding member of several industry initiatives in the new media space.

Prior to SMG, Helen had her own consultancy, and has worked at Zenith Media and DDB Chicago.  She is an ARF “Great Minds” award-winner, Jay Chiat Innovations Award winner, Chair of the Executive Committee of the Media Rating Council, and a member of the James Webb Young Advisory Board at the University of Illinois, where she received her Master’s and Ph.D. degrees.  Helen is the author of three textbooks on advertising and media, the most recent of which, The Media Handbook, was just published in its fifth edition.