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Frost Prioleau


Frost Prioleau is the Co-Founder and CEO of Simpli.fi. A four-time entrepreneur, Simpli.fi is his second company in the digital advertising space.  Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Technology Solutions Group. Prioleau is a 2017 Fort Worth Inc. “Entrepreneur of Excellence” award winner, as well as a past winner of Dallas Morning News’ “Best Midsize Company CEO,” SMU Cox School of Business’ “Dallas Top 100 Entrepreneur,” and Owler’s “Top Rated CEO.” He brings to Simpli.fi over 15 years of experience in online advertising with focus on corporate strategy, driving Simpli.fi growth, and ensuring customer satisfaction and employee retention.  His focus on company culture and servant-leadership have directly contributed to Simpli.fi being named Entrepreneur Magazine’s “Best Entrepreneurial Company in America,” Inc. Magazine’s “Best Places to Work,” the Dallas Morning News’ “Top 100 Workplaces,” and the Dallas Business Journal’s “Best Midsize Company in DFW.”  A thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows and in the press. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.