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Erick Brownstein

Partner & Chief Strategy Officer

Partner and Chief Strategy Officer, Erick B leads the brand division of SHAREABILITY, a social marketing machine that uses data, technology and content to align brands, studios and influencers with what the internet wants. We've created blockbuster videos for brands like Pepsi, AT&T, Hyundai, Hyatt, FOX and The Olympics, and are also partnered with celebrities like Cristiano Ronaldo, Rihanna and Leonardo DiCaprio.

Some of our noteworthy videos:

The Baby Games - International Olympic Committee
-- 70MM+ organic views
-- 1.2MM+ shares and massive engagement

---- http://bit.ly/BabyOlympicsFB

Ronaldo in Disguise - for ROC 
-- Shareability has produced Ronaldo's 3 most successful Facebook videos.
-- Ronaldo in Disguise was the year's #1 Most Shared Celebrity Ad in the World
-- 80MM+ views globally

---- http://bit.ly/RonaldoFacebookROC

AT&T / Cricket Wireless - The Unexpected John Cena Prank
-- #1 on the AdAge Viral Video Chart & on the YouTube Ads Leaderboard 3 months running (first time ever)
-- Our 6 videos made Cricket the most shared and engaged telecom brand on social

-- 70MM+ cross-channel views with massive engagement
---- http://bit.ly/CenaYouTube

Hyundai - #EndPediatricCancer
-- Most shared and liked video on Facebook ever for Hyundai
-- Beat the Ad Age Viral Leaderboard for the Auto Vertical by 81% with Share Rate & 88% with Engagement Rate

---- http://bit.ly/HyundaiPediatricCancer 

FreshPet Holiday Feast
80MM+ views on YT and FB
-- One of 5 videos for Freshpet
---- http://bit.ly/FreshPetHoliday

Prince Ea - The People vs. The School System
-- 350MM+ cross-platform views
-- ~9MM+ Shares
-- Most shared piece of cause-based, branded content ever

---- http://bit.ly/PrinceEAschool

Pizza Hut / Pepsi - The Dangers of Selfie Sticks - PSA
--- Our first (of 3) videos for Pizza Hut
-- #1 most shared ad in the world for the month of launch

---- http://bit.ly/PH-Pepsi-Selfie


Company Profile: 
Backed by the Chernin Group and AT&T, Shareability is the social content studio driving explosive brand growth for major companies, studios and digital influencers. The company's end-to-end solution for producing shareable video content includes a proprietary creative and distribution process that consistently drives social sharing, generates millions of organic views, and exceeds the AdAge Viral Video benchmarks...."Shareability's batting average for viral videos is jaw dropping." - Mashable