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Eric Cavanaugh

Cross-Platform Marketplace Intelligence
Publicis Media

Eric Cavanaugh is Senior Vice President, Cross-Platform Marketplace Intelligence, within Publicis Media’s Data Intelligence practice. With over two decades of digital media experience, Eric joined Publicis Media in 2016 from ZenithOptimedia, where he was SVP, Audience and Consumer Intelligence.  In his current role, Eric is responsible for keeping clients up to speed on topics ranging from attribution to viewability, through industry representation, point-of-views, and research partnerships with leading digital publishers. Eric is also tasked with informing investment teams about the growing OTT/SVOD landscape, tapping into his years of experience in the linear TV space. Prior to his time with Publicis Media and Zenith, Eric spent five years at NBC Universal, where he led digital, custom, and ratings research as the head of program research at Bravo.