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Donna Speciale

Turner Ad Sales

Donna Speciale is president of Turner Ad Sales, where she oversees advertising revenue for the company’s domestic entertainment, news and kids multi-media brands.

A trailblazer for reimagining advertising in the new age of media consumption, Speciale has transformed how Turner collaborates with marketers to better utilize the combination of advanced data and premium content to drive business outcomes. She has been a leading voice in the expansion of audience targeting and was part of the groundbreaking launch of OpenAP. Speciale has led investment in award-winning brand studios that provide powerful storytelling platforms for marketers. Together with brand partners, she taken a proactive approach in strengthening user experiences across the Turner portfolio, which has led to better overall ad experiences.

What differentiates Speciale from most of her peers across the industry is her over two decades of experience working directly with clients on the agency side. Prior to joining Turner, she was president of investment, activation, and agency operations at MediaVest Worldwide, overseeing the agency’s integrated digital, broadcast, print, and out-of-home practice, as well as investments on behalf of clients such as Kraft, Walmart, P&G, and Coca-Cola. In addition to MediaVest, which Speciale joined in 2014, she led the broadcast investment team at WPP's Mediacom.

Speciale is well-known for driving innovation in the marketplace and has received numerous industry recognitions, while her teams and the companies she has represented have received countless honors. In 2018, she joined the Board of Directors for MAKERS and has prioritized providing greater access and opportunities for women and people of color at the leadership level. In recognition of this effort, she was featured this year by Variety for her “Impact” and Adweek as a “Disruptor.” In 2017, she was featured as one of the Adweek "Most Indispensable Executives" for her work on OpenAP, alongside Fox and Viacom. Speciale has been featured within this list for several years, including in 2016 when she was honored as one of the top ten leaders. Speciale has also been recognized by Broadcasting & Cable for their 2015 “Hall of Fame," Multichannel News as a “Wonder Woman” (2013), Advertising Age within their “Top Women in Advertising” (2012), CableFAX within both the “100” and “Most Powerful Women” (2012-17) lists, Television Week as a “TV Buyer of the Year” (2006), MediaWeek for the “All Star” (2003) list, and Advertising Age as a “Woman to Watch” (2001). She has been honored by Advertising Women of New York (AWNY) as an “Advertising Woman of the Year” and received both their “Impact Award” and “Working Woman Award.” In 2014, she was as a recipient of the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation.

She is on the Board of Directors for MAKERS and Digital Remedy, a corporate supporter and active member of She Runs It (Previously AWNY), and a member of PTTOW! and the Video Advertising Bureau (VAB).

Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.