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Devra Prywes

Chief Product Officer
Devra Prywes is the Chief Product Officer at Applicaster. She has a 17-year history in guiding companies through changes in consumer behavior and media use, and helped brands navigate audiences’ shift from watching “TV” across a single screen and purchased discs to multiple screens and digital platforms.
Devra loves bringing diverse groups together to build something amazing, and has created first-of-its-kind industry programs in the ad tech, digital, TV, online, social, and hard goods spaces. Prior to joining Applicaster, Devra launched video ad tech company Unruly’s North American presence and ran its Future Video Lab. She managed the release strategy for several licensed entertainment properties (including Major League Baseball, Paul McCartney, Monty Python, Scholastic, A+E Networks and Mary-Kate and Ashley) in gaming, home entertainment and digital distribution on platforms that include brick and mortar, Netflix, iTunes, Amazon and Xbox Live. 
She was named a Top Woman in Digital by Cynopsis Media in 2016, has served as a media expert for Forbes, Fox News, NBC News, Inc., Cynopsis Digital, MediaPost, and AdWeek, and guest lectures at the Baruch School of Business, Rutgers University and Long Island University. Devra has an MBA from the NYU Stern School of Business in Entertainment/Media/Technology and Marketing and a BA from Northwestern University in Cognitive Science with concentrations in Artificial Intelligence and Learning Science.
Company Profile: 
Applicaster is one of the world’s leading cloud platforms for app developers in the media space, offering fast time-to-market and a rich array of features on a variety of platforms. Using Applicaster’s SaaS cloud platform, broadcasters and content owners can develop and launch apps, OTT service or integrate selected modules and functionalities such as engagement and interactivity into third-party apps. Applicaster-powered apps are used by millions of viewers worldwide every day. Applicaster proudly counts among its customers ProSiebenSat.1, Televisa, DirecTV, Fox TV stations, Time Warner, Mediaset, Kwese, Viacom, Baby First and Dog TV.