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Dan Sinagoga

VP of Political Advertising
Effectv

Dan Sinagoga is head of political sales for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In this role, Dan is responsible for the overall sales strategy and revenue growth of the company’s political advertising category. He also oversees the relationship for political with Ampersand, a media advertising sales and technology company.Since joining Effectv in 2003, Dan has successfully held a number of sales management positions at the company. He started as field marketing manager, followed by regional sales manager, before taking on his current role leading political sales, which has been instrumental to Effectv’s growth in share for the category.Prior to joining Effectv, Dan began his career in media sales with the Detroit Tigers as senior director of advertising sales, where he developed the sales strategy and led a team responsible for bringing in $15 million dollars of sponsorship revenue. He also spent time at News Corp. as a senior account executive overseeing a $5.5 million budget that included selling programming on WJBK FOX 2 and FOX Sports Net Detroit.A respected political advertising insider, Dan is often tapped by industry publications for his insight, including Ad Age, AdExchanger, Broadcasting & Cable and Cablefax, among others. He is a platinum member of the American Association of Political Consultants (AAPC) and a member of Campaigns & Elections.Dan graduated from Northwood University with a Bachelor of Science in marketing. He resides with his family in the Detroit area.