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Dan Aversano

SVP of Ad Innovation and Programmatic Solutions
WarnerMedia Ad Sales

Dan Aversano is senior vice president of ad innovation and programmatic solutions for WarnerMedia Ad Sales. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions.  Based in New York, he reports to Amit Chaturvedi, executive vice president and head of revenue operations and ad products for WarnerMedia Ad Sales. Aversano and his team have been hard at work for years in bettering the company’s capabilities with spaces like audience targeting. AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.  Since joining WarnerMedia in 2012, Aversano has also served as senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company, as well as vice president of research and strategy for WarnerMedia Entertainment Ad Sales, where he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for WarnerMedia’s agency and advertising partners. Prior to joining WarnerMedia, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.   Aversano was honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18 Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science. He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.  WarnerMedia is a leading media, advertising and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others. WarnerMedia is part of AT&T Inc. (NYSE:T).