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Crx Chai

Senior Director of User Experience
NAGRA

Crx Chai is Senior Director of User Experience at NAGRA, a leading software and technology provider of advanced digital
television solutions.

Crx has spent his entire professional career designing and producing interfaces for television. He began his career in 1998
designing interactive advertising applications for Wink Communications, which was later acquired by OpenTV. He later moved to the Playjam division of OpenTV where he was Lead Designer producing interactive games for Dish Network.

In 2006 he was promoted to Manager of User Experience and helped create and lead the OpenTV User Experience Division, which produced the award winning OpenTV nX™ User Interface product and pioneered innovations in Social TV. OpenTV was acquired by NAGRA in 2010.

Crx currently has filed over ten usability and feature patents and continues to lead the team driving the evolution of next generation media interface products. He holds a degree in Fine Art and Design from the University of California at Los Angeles and is an HFI Certified Usability and Ergonomic Analyst. Crx is based in San Francisco, where he lives with his wife and two daughters.