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Brandon Mercer

Senior Director of Product Development
Hearst Bay Area

Brandon M. Mercer is the senior director of product development for Hearst Bay Area, working to unlock revenue and audience opportunities at the convergence of content, clients, platforms, and human behavior. He served four years as executive producer of SFGate, the fifth largest newspaper website in America. He's also run digital for CBS San Francisco's four radio and two television stations, setting up live streaming video for them. Before switching to digital, he was the head of news at KTXL-TV in Sacramento, a Tribune-owned FOX affiliate.