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Bill Tucker

Association of National Advertisers (ANA)

Bill Tucker joined the ANA in February 2017 to oversee the B2B marketer community and the ANA’s industry advocacy initiatives in the digital supply chain and in measurement. He has a 30-year-plus career in agency media management with recent trade association experience. As executive vice president at the 4A’s, Mr. Tucker led the media and data practice, industry initiatives across media, digital and measurement, and was responsible for member relations for the media and data professional community. His last position was president of global client management for Publicis Groupe’s Starcom MediaVest Group, where he worked for nearly 15 years. Bill was CEO of MediaVest from 2007-12; prior to that, he was president of client management and agency operations. Before Publicis, he was executive vice president media director at N.W. Ayer & Partners and held leadership positions at North Castle Partners, Chiat/Day and Saatchi & Saatchi New York. Bill is a graduate of Villanova University’s School of Business with a Bachelor of Science in accounting, and he was as an adjunct professor at New York University’s Stern School of Business. He currently serves on the Dean’s Advisory Council for the Villanova School of Business and is an active board member for the nonprofit Partnership with Children.