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Betsy Rella

VP, Research & Data
NY Interconnect

Betsy is a senior executive with an extensive and accomplished track record in the media industry. She currently serves as the Vice President of Research & Data for the NY Interconnect (NYI), a joint venture between Altice USA, Charter Communications, and Comcast. In her current role, she leverages data and insights to carve out the business’s go-to-market strategies, while leading a team that is responsible for defining and executing new data-driven product offerings that help generate sales opportunities. Prior to joining NYI, Betsy held senior-level positions at TiVo, more recently as the head of Data Monetization & Analytics. During her tenure there, she executed multiple cross-platform ROI analyses, utilizing set-top, digital and mobile data—as well as 1st and 3rd-party data—to demonstrate the impact of advertising on consumer behavior. Having managed partnerships with industry leaders like LiveRamp and Oracle (among others), she is well-versed in evaluating data providers and platforms.Her expertise also includes matching various datasets, creating data segments for digital retargeting and selling segments in data stores. Earlier in her career, she performed traditional media research functions for major TV and digital media brands (including The Weather Channel, Ipsos and Lifetime Television), and supported various departments including Programming, Scheduling, Sales, Distribution, Marketing, and Press.Betsy earned her B.F.A. from New York University Tisch School of the Arts.