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Aruna Paramasivam

Global VP of Data and Publisher Partnerships
Captify Technologies

Aruna Paramasivam is the Global Vice President of Publisher and Data Partnerships for Captify. Captify’s unique Semantic Technology analyzes billions of monthly searches to power insights and media decisions globally. Aruna is responsible for all data strategy, acquisition and quality efforts, all of which play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviors and intent signals.

An ad tech industry veteran with both brand and platform experience, Aruna has led partnership efforts at L’oreal, Mediamath, Yahoo and AOL. She is passionate about the constantly evolving industry and thrives on its fast pace. She particularly enjoys discussions on extracting the strategic value in data and its important role as a business asset and revenue driver in today’s economy. Her primary focus continues to be commercializing unique and innovative data and media solutions.

As a former Management Consultant, Aruna brings an extensive background in business development, strategy and operations.  She holds a Bachelors Degree in Electrical Engineering from Rutgers University and a graduate degree in Engineering Management from Drexel University.