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Archie Gianunzio

VP, Sales & Marketing

Archie brings to Videa more than two decades of broadcast industry experience. In his role at Videa, Archie is responsible for developing strategic partnerships and driving adoption of Videa’s platform and services across the local broadcast television ecosystem. He also acts as an industry evangelist by helping educate the industry about programmatic TV offerings, the need for automation and better data. Archie spent nearly twenty years with Cox Reps, optimizing sales for broadcast television station groups worldwide. Additionally, he made significant contributions to various initiatives such as the Darwin Project – a CoxReps initiative aimed at identifying operational efficiencies. Archie led the Cox Reps Change Management efforts, and for the past two years served as chairperson of the Cox Reps Diversity & Inclusion business team. He has a Bachelor of Economics degree from Boston College. Archie loves to indulge in programming on the Food Network to feed his avid love of cooking and baking. Archie’s penchant for pitching the Videa story might stem from his great storytelling, as he’s known to often quote his favorite films.