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Andy Gorski

Sr. Director of Category Marketing
BestBuy

Andy Gorski is a seasoned marketer having spent time on both Agency and Client sides of the marketing equation.  Currently as a Sr. Directory of Marketing at Best Buy, Andy’s focus is on driving growth in emerging areas and maintaining market share in highly competitive categories.  Balancing vendor partnership and brand priorities requires leveraging every legal means (and media channel) available to achieve those goals.  He believes that the best ideas, and ultimately success, are driven from rich data, keen insights, and a balanced integrated strategy.  He’s applied this approach on everything from fueling Freedom with Harley-Davidson, introducing Sasquatch for Jack Link’s Beef Jerky, and selling Love with Subaru.  In the end, he believes its critical to remember, data never makes a decision.  People do.