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Adam Helfgott


Adam Helfgott is CEO and Founder of MadHive, an end-to-end software platform that leverages cryptography, blockchain and AI to advanced advertising. MadHive's customers range from advertisers that leverage the company's next-generation cryptography to prevent fraud and increase margins, to broadcast giants that rely on the platform to power their digital TV offerings.Early on, Helfgott recognized the need for new industry standards. Along with TEGNA and IBM, Helfgott founded non-profit consortium AdLedger, with a mission to create open technical standards that leverage blockchain and cryptography in digital media. Today AdLedger encompasses more than 90 members, representing brands, publishers, agencies and tech companies.