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TVOT Session Alert: How the Pandemic Has Shifted How and Who We Target

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target.” The session, which will take place on Thursday, April 29th, is brought to you by Simpli.fi.

Here’s the session’s listing from the show agenda:

Thursday April 29th

1:05-1:35PM Eastern
10:05-10:35AM Pacific

Main Stage 
The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target

The Covid-19 pandemic accelerated many changes, and advertisers aren’t going back to program targeting—instead it’s all about audience targeting vs. content. With audience targeting, you can leverage massive amounts of privacy-friendly online and offline audience data that allow for precise targeting, regardless of the content your ad is being served on. In this session, Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss why audience targeting ensures you’re reaching the right person at the right time and even on the right device, while accurately measuring and driving meaningful results, regardless of what content the user is consuming.

You can either register for:
  • Our Free to Watch Tickets, which will allow you  to view all TVOT LIVE!’s panels and keynotes free of charge; or for
  • Our TVOT Power Tickets, priced at $199, which will allow you to 
  • Network with TVOT speakers and other attendees
  • Request and schedule 1-on-1 meetings with speakers and other attendees
  • Take part in Q&A and Live Chat during the show’s sessions
  • Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms
  • Bump into old friends—and make new friends—in our Community Lounge
  • Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more
  • Take part in virtual parties, prized contests, and other fun social activities