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Televisionation: Republican Advertising Guru, Evan Tracey, in Conversation with the iTV Doctor

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Biden’s Basement Strategy (he wasn’t only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trump’s skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trump’s 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!