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Televisionation: Jo Kinsella, President, TVSquared

 
ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.
 
This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.
 
 
Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.
 
(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)