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Starcom USA's Tracey Sheppach, SVP/Video Innovation Director

Tracey Scheppach, SVP/Video Innovation Director at Starcom USA (a well-respected ad agency), talks to Tracy Swedlow, Editor-in-Chief of InteractiveTV Today, about her "5 Flashpoints for 2009." Scheppach, an expert on interactive advertising across all platforms (broadband TV, IPTV, cable, satellite, DVR, mobile, etc.), provides her insights on hot button topics and technologies that she believes will be "flash points" for change and dramatically impact the television industry in the months and years ahead.