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Radio ITVT: The ROI of UX at TVOT NYC 2019

ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The ROI of UX.” The session was described in the show brochure as follow:

“Making sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.” Panelists included:

•Max Heiderscheid, VP of North America, UI Centric
•Shawn Johnson, Group VP of Product and Design, Discovery Communications
•Nadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator)
•Nathan McGowan, VP of Product, Tribune Publishing Company
•Devra Prywes, Chief Product Officer, Applicaster

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020 (June 17-18th), shortly. http://thetvoftomorrowshow.com/register-tvot