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Radio ITVT: "AVOD, OTT and Incremental Audiences" at TVOT SF 2019

ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences."

The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

  • Sandro Catanzaro, Chief Innovation Officer, DataXu
  • Jason Damata, CEO, Fabric Media (Moderator)
  • Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
  • Jim O'Donnell, VP of West Coast Sales, Hulu
  • Sanjeev Rao, SVP of Product, true[X]
  • Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!