ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “From ATSC 3.0 to NEXTGEN TV.” The session was described in the show brochure as follows:
“The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the ‘NEXTGEN TV’ logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.
This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US.” Panelists included:
Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Super-Early-Bird price of $775 (40% off the full price) is midnight, February 29th: https://thetvoftomorrowshow.com/register-tvot