Podcasts
1 year 9 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:
"The ability to create moments of delight is a key strength of any great storyteller.
During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach... Read more
1 year 9 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows:
"Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on... Read more
1 year 11 months ago
Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others.
In... Read more
1 year 12 months ago
Interview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products
Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly... Read more
2 years 4 days ago
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.
In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more.
(Note: Mike... Read more
2 years 1 week ago
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.
In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds... Read more
2 years 3 weeks ago
Earlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the studio's properties across new platforms and viewing experiences.
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working... Read more
2 years 1 month ago
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "TV Worth Watching in a Multiplatform Age." The session was described in the show brochure as follows:
"As television increasingly becomes a multiplatform and social medium--distributed on, and even developed for, social-video platforms that hardly lend themselves to TV's traditionally high production values; frequently monetized via the 'branded-content' model... Read more
2 years 1 month ago
"The Death of the Remote, and the Rise of the Conversational UI" at TVOT SF 2017
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "The Death of the Remote, and the Rise of the Conversational UI." The session was described in the show brochure as follows:
"For years now, the remote has defined the limitations of user interface (UI) design for the big-screen experience. Menus, rails and walls of image tiles... Read more
2 years 1 month ago
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "How to Mobilize a Content Team." The session was described in the show brochure as follows:
"The content marketplace is unstable terrain, and our industries rely on visionary talent to imagine its new frontiers. The problem: we rely on anachronistic methods when we organize our content teams around old processes, homogenous perspectives, and echo-chamber logic.... Read more
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