Podcasts
1 year 12 months ago
[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows:
"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms.
Topics to be addressed include: What are the... Read more
2 years 5 days ago
Ashley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things, the company's flagship offering, PROPHET, billed as a "a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and... Read more
2 years 1 week ago
[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows:
"It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live... Read more
2 years 1 month ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows:
"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly... Read more
2 years 1 month ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows:
"This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that... Read more
2 years 2 months ago
"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today (January 20th). The film, which was produced for PBS Digital Studios by StoryTech Immersive and Perception Squared in collaboration with the Technicolor Experience Center, is inspired by the PBS drama... Read more
2 years 2 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows:
"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election.
The discussion... Read more
2 years 4 months ago
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future.
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre... Read more
2 years 4 months ago
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows:
"In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes... Read more
2 years 5 months ago
[itvt] is pleased to present the fourth in a series of excerpts from Seth Shapiro's new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium (Volume 1: The Broadcast Age and the Rise of the Network), read by Shapiro himself. To listen to the excerpt--from Chapter 29: Nixon and Ailes--click here.
Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC... Read more
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