Podcasts
1 year 10 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows:
"This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the... Read more
1 year 10 months ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows:
"Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable.... Read more
1 year 11 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows:
"This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major... Read more
1 year 11 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:
"The ability to create moments of delight is a key strength of any great storyteller.
During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach... Read more
1 year 11 months ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows:
"Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on... Read more
2 years 1 month ago
Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others.
In... Read more
2 years 1 month ago
Interview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products
Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly... Read more
2 years 2 months ago
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.
In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more.
(Note: Mike... Read more
2 years 2 months ago
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.
In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds... Read more
2 years 2 months ago
Earlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the studio's properties across new platforms and viewing experiences.
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working... Read more
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