Podcasts
1 year 11 months ago
*Speaking at TVOT SF 2018!
Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content... Read more
1 year 11 months ago
Mike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views.
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by... Read more
1 year 12 months ago
Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices.
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's... Read more
1 year 12 months ago
Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms"
ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (... Read more
2 years 5 days ago
Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap.
(Note: the next... Read more
2 years 1 week ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows:
"No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from... Read more
2 years 2 weeks ago
Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy... Read more
2 years 3 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows:
"ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin... Read more
2 years 3 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows:
"As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for media... Read more
2 years 1 month ago
Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments... Read more
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