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Home/ TVOT SF 2016: The TV Ads of Tomorrow Look Like the TV Ads of Yesterday
TVOT SF 2016: The TV Ads of Tomorrow Look Like the TV Ads of Yesterday
"When speakers at the recent TV of Tomorrow Show New York weren't touting the opportunities for addressable advertising, they were exchanging ideas on cultivating advanced TV pathways. A debate on how local stations across the country will...(Click article link above for more)"
"Between addressability, ATSC 3.0, live programming such as news and sports, and OTT, this year's TV of Tomorrow NYC conference offered a great sense of anticipation regarding the future of media. The ecosystem has gone through a series of...(Click article link above for more)."
"Cable and satellite operators have a new Holy Grail square in their sights when it comes to the addressable advertising side of their business: revenue from addressable ads running within national commercial breaks on their networks. That opportunity was a focal point of several panels at the recent TV of Tomorrow Show New York...(Click the article link for more)."
"Is the subscription model the best way to monetize premium video content online? Not according to a panel of experts at the TV of Tomorrow Show. They came up with five underexploited online TV business models...(Click for more)"
"I’m pleased to present the 493rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.First up this week we return to the topic of “spinning” SVOD services, which I wrote about and Colin and I discussed on last week’s podcast. “Spinning” is the idea that subscribers will dip in and out of SVOD services to manage their monthly expenditures. Colin and I were at TVOT this week and on a panel Colin moderated spinning came up. We discuss our key takeaways...."
"The TV Of Tomorrow NYC conference has become the leading venue for agencies, brands, broadcasters, content-owners and adtech companies to explore the complex interrelationships between audience measurement, big data, and advanced advertising and to network with the creative and business communities that have emerged on YouTube, Twitter, Facebook, Instagram, Snapchat, Twitch, TikTok and other social-video.Bonnie Comley, founder of BroadwayHD, was asked to provide insights on the Niche OTT: New Kinds of Opportunities for New Kinds of Content panel. Comley discussed how content providers...
"Locast founder David Goodfriend remains adamant that the controversial, free, broadcast over-the-air streamer does not violate US copyright law, and with no temporary restraining order in place, it continues to roll out to new markets.In October, Locast debuted..."
"WarnerMedia’s HBO Max launches in May 2020, but there’s a lot of work to be done before it’s ready. How does one go about building a streamer? According to Natasha Hritzuk, vp of consumer insights for WarnerMedia, it’s a four-face paradigm: discover, build, optimize, test and launch, with research..."
"When one thinks Fox News, politics tends to jump to mind. However, SVOD Fox Nation customers surprised the streamer’s execs with interest in topics other than the current presidential administration. “We’ve found the aperture for what the audience will..."
"What’s are some of the biggest problems with addressable advertising in the industry right now? According to Comcast Advertisingpres Marcien Jenckes, it’s solving for measurement and optimizing inventory. “If you’re a network and you have a big pile of inventory, you have decisions to make,” said Jenckes, speaking at TV of Tomorrow in NYC. “You can sell it as a..."
"We discuss what a panel of industry experts had to say about SVOD spinning and Disney+ price in 2023. We also talk about what a Cheddar EVP had to say about the secrets to the millennial news service’s success.I moderated two discussions at the 2019 TV of Tomorrow Show in New York City this week. The first was entitled The Economics of OTT TV: New Monetization Models and Their Implications. The second was a fireside chat with Melissa Rosenthal, EVP at Cheddar. Highlights from these two events form the basis of today’s podcast...."
"David Goodfriend, founder of controversial not-for-profit outfit Locast, said the parent companies of ABC, CBS, NBC and Fox “waited too long” to sue him over the alleged theft of their signals.He also questioned why they didn’t seek a temporary restraining order to halt the two-year-old company’s operations, as they did in the case of Aereo, a similar case that arose years earlier. “I think the reason they didn’t seek that..."
"Fox News is considering launching a live linear feed of Fox Nation, its year-old subscription OTT platform that features a mix of original and repurposed shows for streaming and some live events.“People like live,” said John Finley, EVP of Development for Fox News and head of Fox Nation, on the sidelines of a conference in New York..."
"Disney+ has made a great start in its bid to woo millions of subscribers. In this interview with Hub Media Research’ Jon Giegengack, we discuss who is the services core audience, the impact on Disney’s TV channel business, and if the service should be on pay-tv set-top boxes. This interview with Jon Giegengack, Principal, Hub Media Research, was recorded at the TV of Tomorrow Show in New York City on December 4th, 2019...."
"Key figures in digital news took the stage for the session Streaming the News: The Legacy Brands Rebrand at the TV of Tomorrow Show in New York Dec. 4. John Finley, executive VP of development at Fox News, said streaming platform Fox Nation was not set up to compete with Fox News Channel. "We wanted to create a complementary experience for what we called originally..."
"For some, according to consultant Mike Shields, when you think of sports advertising it generally consists of "big brands doing tentpole sponsorships. Sports doesn't scream data technology and programmatic." But for others, data-driven Moneyball for teams and athletes has made the jump to data-driven addressable advertising in..." Click for more."
