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tracy's blog

Our third annual TVOT NYC Intensive took place on Monday, December 10th , at 730 Third Avenue in Midtown Manhattan).

TVOT NYC Intensive packed all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event.

Please note that:

The official Twitter hashtag of the NYC show was #TVOTNYC , and the official Twitter account is @TVOTshow . The IAB co-located a special IAB Town Hall event at TVOT NYC Intensive. In Brief... East Coast "TV of Tomorrow Show" Event Featured Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More

[itvt] would like to extend a big Thank You to the sponsors, moderators, speakers and artists who helped make TVOT NYC Intensive 2011 such a success:

[itvt] is pleased to announce that SeaChange International will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue at 45th Street on the 17th Floor, New York: view the schedule of sessions here ; purchase tickets here ).


Entitled " Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising ," the workshop will explore examples of t-commerce in action today, and attempt to identify near-term and longer-term business and technology strategies that will benefit from fully integrated advertising and multiple screen availability of on-demand and broadcast video services. A detailed description of the workshop, which will run from 1:30-2:25PM in the Nolita (Workshop) Room , is below:

[itvt] is pleased to announce that Ball State University's Center for Media Design (CMD) will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here ; purchase tickets here ).

Entitled " Researching the Second Screen and Social Viewing: Two Recent Studies ," the workshop will see CMD researchers summarizing the findings from: 1) an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; and 2) a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. A detailed description of the workshop, which will run from 3:30-4:25PM in the Workshop Room, is below:

Researching the Second Screen and Social Viewing: Two Recent Studies

Concurrent media exposure while watching TV is nothing new. Field research by Ball State University's Center for Media Design (CMD) typically finds around 20% of TV exposure includes use of other media--and when another medium is present, TV almost always becomes secondary. The emergence of second-screen apps for tablets and mobile phones and the rise of social viewing may change this equation by supplementing viewing with related content on second screens. Content providers see these developments as a potential boon because they can deliver rich interactive TV content and deepen engagement through social viewing. However, second-screen apps and social viewing may be boondoggles if they divert too much attention from the TV screen and advertisers' messages.

In this workshop, researchers from Ball State University's Center for Media Design will summarize findings from two recent studies. The first is an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; the second is a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. Implications for viewer engagement will be discussed, and participants will have the opportunity to suggest directions for future CMD research. Presenters:

Michael Holmes, Director of Insight and Research, Ball State University Center for Media Design Dan Cooper , Project Manager for Research and Communications, Ball State University Center for Media Design

--Panelists Include Professor Bobby Calder of Northwestern University's Kellogg School of Management; Craig E. Moffett, Senior Analyst at Sanford C. Bernstein & Co.; Professor David A. Schweidel of the University of Wisconsin-Madison School of Business; and Matt Seiler, CEO of Mediabrands
--Session to Be Led by Seth Haberman, CEO of Visible World

[itvt] is pleased to announce the line-up of panelists for the session, "Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution," at TVOT NYC Intensive 2011 (December 5th, 730 Third Avenue, New York: view the schedule of sessions here ; purchase tickets here ). The panelists include:

Professor Bobby Calder , Charles H. Kellstadt Professor of Marketing/Director of the Center for Cultural Marketing, Kellogg School of Management, Northwestern University ( bio ) Craig E. Moffett , SVP and Senior Analyst for US Telecommunications and US Cable and Satellite Broadcasting, Sanford C. Bernstein & Co. ( bio ) Professor David A. Schweidel , Assistant Professor of Marketing, University of Wisconsin-Madison School of Business ( bio ) Matt Seiler , CEO, Mediabrands (bio)

A detailed description of the session--which was envisioned and will be moderated by Seth Haberman ( bio ), CEO of Visible World--is below.

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