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tracy's blog

Super-early-bird registration for [itvt]'s ninth annual TV of Tomorrow Show (June 23rd-24th at the Golden Gate Club in the Presidio of San Francisco ) ends at midnight March 31st.

Super-early-bird registration allows you to attend TVOT 2015 for just $875 .

To take advantage of this discounted pricing , click here: http://tvotsf2015.eventbrite.com

To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.

From March 1st through March 31st, tickets will be priced at $875. From April 1st through April 30th, tickets will be priced at $975. From May 1st through June 24th, tickets will be priced at $1,275.

For more information about TVOT 2015, please go to our Web site: http://www.thetvoftomorrowshow.com

Have questions about speaking or sponsorship opportunities? Contact us: 415-824-5806 or swedlow@itvt.com

TVOT SF 2015

Super-early-bird registration for [itvt]'s ninth annual TV of Tomorrow Show ( June 23rd-24th at the Golden Gate Club in the Presidio of San Francisco ) ends at midnight Saturday, February 28th.

Super-early-bird registration allows you to attend TVOT 2015 for just $775 ,...

[itvt] is pleased to announce that the ninth annual TV of Tomorrow Show (TVOT) will take place June 23rd-24th (Tuesday-Wednesday) in a spectacular new location that will not only accommodate the show's continued growth, but provide a wealth of benefits to sponsors, exhibitors and attendees: The Golden Gate Club in San Francisco's Presidio National Park .

The new location will enable us to offer sponsors and exhibitors a range of new options, including innovative ways to drive awareness of their brand, and the ability to reserve private demo/meeting/hospitality rooms. It will also allow us to offer attendees a uniquely beautiful and memorable indoor-outdoor environment that will facilitate social interaction and enhance the show's signature focus on networking and business development with a number of exciting recreational opportunities.

As previous attendees can attest (see testimonials below), TVOT attracts a veritable "who's who" of the interactive TV, MVPD, advertising and broadcasting/programming industries. The event--which is carefully designed to encourage networking and deal-making--enables the pay-TV operators, consumer electronics manufacturers, social media companies, entrepreneurs and technologists who are building the TV platforms of tomorrow to engage in a productive exchange of ideas with the brands, broadcasters, networks, agencies, marketers, investors, producers/creators, developers, designers, storytellers and other stakeholders upon whom the success of those platforms depends. It has been widely praised for offering a completely unique, inspiring and enjoyable experience, unlike any other tradeshow or conference.

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter: @tvotshow or @tswedlow

[itvt] is pleased to announce TVOT Live--a partnership with NeuLion to live-stream select sessions from TVOT NYC 2014.

To access TVOT Live on your PC, smartphone or tablet, just go to http://www.thetvoftomorrowshow.com/tvot-live and sign in.

TVOT Live will feature live-streaming of the following TVOT NYC 2014 sessions (Note: all times are Eastern):

Opening Keynote

Lynda Clarizio, President of US Media, Nielsen Jeremy Helfand, Vice President, Adobe Primetime' Tracy Swedlow, Editor-in-Chief, InteractiveTV Today [itvt], TVOT

Where Have the Viewers Gone?
A Keynote Presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal

OTT and The Virtual MSO: Disintegration and Reintegration

Rick Howe, The iTV Doctor (Moderator) Adam Lowy, GM of Interactive and Advanced TV, DISH Network William Mobley, CEO, FreeCast Hilary Perchard, VP of Business Development, Sky Jack Perry, CEO, Syncbak Michal Tsur, President, Kaltura Thomas Williams, User Experience Director, Ostmodern

The Dragons of Design: Live Judging of the Finalists of the 2nd Annual [itvt] Interface Showcase

Fabian Birgfeld, Director, W12 Studios Joel Grenier, UX Director, You.i Olivier Lacour, Senior Director of Design, Cisco Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting David Lipkin, Founder and Principal, Method Wes Williams, Director of Product Management, Scripps Networks Interactive (Moderator)

OTT Practical Wisdom II: All about Live and On-Demand Productions Online

Matt Durgin, Director of North American Smart TV Partnerships, LG Kanaan Jemili, CEO, DivX Scott Levine, SVP of Products, Univision Chris Wagner, Co-Founder and EVP, NeuLion (Moderator) Adam Ware, SVP/Head of Digital Media, Tennis Channel

TVOT NYC 2014 takes place at the SVA Theatre in Manhattan tomorrow, Tuesday December 9th . Don't forget to set your alarm clocks: the doors open at 7:30AM, and the show kicks off at 8:15AM!

Register for TVOT NYC 2014: http://tvotnyc2014.eventbrite.com (Note: until midnight tonight, tickets are priced at $1,075 ; at the door, they will be priced at $1,275 )

TVOT NYC 2014 Schedule of Sessions : http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014

We are pleased to announce the following sessions:

Silas Theatre
Opening Keynote

Today there are opportunities for the discovery and consumption of television programming and other video content on a huge range of digital platforms, both through standalone over-the-top services, and through media companies' adoption of the TV Everywhere distribution model. But how to measure the viewing of this content, when it is taking place in so many diverse ways? Few questions could be more pressing for the industry--after all, ratings have always been crucial to the economic viability of television.

One potentially significant attempt to address this question is the recently announced partnership between Adobe and Nielsen , that sees the companies offering a joint measurement solution dubbed Nielsen Digital Content Ratings, Powered by Adobe. This fireside session will feature executives from those companies sharing the inside track on the thinking behind their partnership and explaining why they believe it will advance the ratings of all content, and provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions across screens. Panelists include:

Lynda Clarizio , President of US Media, Nielsen Jeremy Helfand , Vice President, Adobe Primetime

Silas Theatre
Keynote Interview with Michael Willner, President and CEO of GreatLand Connections and Penthera

Michael Willner , the newly appointed President and CEO of GreatLand Connections (the anticipated spin-off from the Comcast/Time Warner Cable merger and the Comcast-Charter transactions), and President and CEO of Penthera , a software licensing company focused on cloud-to-mobile technology, will discuss the rapid movement to OTT deployment of television content with Rick Howe, The iTV Doctor. Willner will focus on the opportunities (and misconceptions) for bundled vs. a la carte pay -TV, technological challenges to make it all work, and the evolving advertising-support models.

Beatrice Theatre
Programmatic TV Fireside

Houdini said, "No performer should attempt to bite off a red-hot iron unless he has a good set of teeth." His words are relevant because the television industry is trying to perform some magic of its own with the automation of traditional TV advertising. But the question is: Is it all just smoke and mirrors, or do content owners and distributors really have the ability to make magic happen, and--most importantly--the appetite for the resulting accountability and measurement? Panelists include:

In order

B. Bonin Bough , Head of Global Media, Mondelez Walt Horstman , President, AudienceXpress David Miller , VP of Product Management, INVISION Ashley J. Swartz , CEO, Furious Corp (Moderator)

Based on the votes we’ve received, here are the finalists in alphabetical order: Alticast - Altiview CNNgo Freesat - Showcase Peel - Smart Remote Showtime - SHO Sync

Congratulations to them and thanks to all who sent in their nominations. We will be doing a "Lightning Round"...


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