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tracy's blog

[itvt] is please to announce the TVOT 2015 Master Class, "Adobe, Pac-12 and Shaw: Research and Discussion." The Master Class--featuring executives from Adobe, Pac-12 Networks and Shaw Media--will take place at 12:40PM on Tuesday, June 23rd (during lunch) ; and again at 10:05AM on Wednesday, June 24th . It is one of four Master Classes at TVOT 2015 (the others will be presented by EPAM, Experian and TubeMogul). Here's a description of the Master Class from the TVOT 2015 Show Brochure: Adobe Master Class at TVOT 2015: Adobe, Pac-12 and Shaw: Research and Discussion TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. We'll kick-off our Master Class with Joe Martin , Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. Then we'll engage in a candid discussion with Ryan Currier , Head of Digital Products at Pac–12 Networks; Chris Hopkins , Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster , Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies. The Schedule of Sessions for TVOT 2015 can be found here . Purchase your TVOT 2015 tickets here .

[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." The Master Class--led by Martin Focazio , Senior Director of Strategy and Business Consulting at EPAM Systems --will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul). [itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Focazio about the Master Class and about EPAM's work with Adobe solutions. An audio recording of the interview can be accessed here . (10 Minutes)

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio Here's a description of the Master Class from the TVOT 2015 Show Brochure: Beyond "Watch" Apps: Building a Better Audience with Adobe Products The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide. In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. The Schedule of Sessions for TVOT 2015 can be found here . Purchase your TVOT 2015 tickets here .

By Mike Bloxham, SVP National Television and Video, Frank N. Magid Associates For the first time at TVOT , delegates will be able to attend a special full-day Insights Track as part of the main conference. Sessions are focused on consumer insights derived through research, live discussions with consumers themselves, and measurement challenges and opportunities in this new era of television. Curated by Frank N. Magid Associates and sponsored by Sorenson Media , the Insights Track has been designed to be relevant to any delegate--whether involved in strategy, content creation, distribution, advertising and monetization, marketing and more. The day encompasses some of the most challenging and exciting issues associated with the evolving world of TV and video. And you'll even get a chance to interact directly with some real viewers! At the heart of the day's agenda are the challenging questions of how success will be achieved as the viewing experience becomes more multi-faceted, and how the insights necessary to thrive will be defined and secured in order to best inform decision-making. Throughout the day, we'll be hearing from practitioners and thought leaders from all sides of the industry, who'll be discussing the impact and opportunities presented by the rapidly developing world of OTT and SVOD services, the potential of the data-rich promise of Connected TV, and the implications of the changes in how we consume video for the processes used to develop, test and ultimately green-light content. Our selected panelists cross the industry--from networks to technology providers, and agencies to advertisers. The companies they represent include GroupM, Roku, The Coalition for Innovative Media Measurement, NBCU, Spike, The CW, Sorenson Media, Samsung and more. We're sure to see some lively debate. We'll also hear some quick-fire case studies featuring original research on such issues as consumer response to onscreen overlays (Sorenson Media), the impact of great content and storytelling that audiences love on advertiser ROI (A+E), and how we are consuming content outside the home across different platforms (Sonifi Solutions). In addition, we'll enjoy a rare opportunity to hear directly from three major advertisers about what is shaping their thinking with regard to the changing face of TV and video and what they need to justify sustained investment of one kind or another. Brand marketers ultimately have huge influence over how the media and entertainment business develops, and executives from Microsoft, Clorox and Warner Brothers will lift the lid on the needs and perspectives that are driving their thinking and--ultimately--their budget allocation in different platforms. In this session, hosted by the Advertising Research Foundation, we'll learn if they are as excited about the same possibilities that some of us are. We're also fortunate to have the opportunity to hear a view from the top in the form of a one-on-one interview with Howard Shimmel, Chief Research Officer at Turner Broadcasting. As head of research for a company with one of the largest and most diverse portfolios of media properties in the country and a vast global reach, Howard touches every part of the business. What are the burning issues impacting him and his peers and how are they addressing them? What are the priorities and how are Turner and businesses like it--and ultimately all its business partners--addressing those priorities? The highlight of the day for some may be when the tables turn and, instead of us talking about viewers, they talk about us. We will hear directly from two distinct groups of consumers: Millennials and the cohort that's following them, the Plurals. Sharalyn Orr, Executive Director of Magid's Generational Strategies team, will host two separate sessions where she will draw on the firm's 11 years of generational research and consulting to unlock the young viewers' perspectives. We start the day with the Millennial panel--the group that is rapidly becoming the dominant economic force in society--and later in the day we'll meet the Plurals, the teenagers that represent the consumers that really are the audience for the TV of Tomorrow. Come and hear what they have to say about their media preferences and their expectations, and join these live mini-focus groups--they'll be taking your questions! We're expecting a great day at this inaugural Insights Track--come and participate, learn and no doubt have some laughs along the way with a stellar line-up of participants. The Schedule of Sessions for TVOT 2015, including the Insights Track, can be found here . Purchase your TVOT 2015 tickets here .

Intensive 3-Hour Workshop on Monday, June 22nd, Is Free to TVOT 2015 Speakers and Attendees MORE ABOUT THE LAB TVOT Story Lab --a 3-hour workshop on multiplatform storytelling and storyworld development, created by Evette Vargas , CEO of Digital-Reign Productions, and Maya Zuckerman , founder of Transmedia SF--will take place 1:00-4:00PM, June 22nd (i.e. the day before TVOT 2015 kicks off) at the Golden Gate Club in the Presidio of San Francisco (135 Fisher Loop, San Francisco, CA. TVOT Story Lab is free to TVOT 2015 speakers and attendees . Reserve your seat at this limited-attendance event by sending an email to storylab@itvt.com . If you are not attending TVOT this year, you can purchase Story Lab tickets at the door for $300. http://tvotsf2015.eventbrite.com Here is a list of the key topics and sub-topics that will be covered by the TVOT Story Lab: Storyworld: What is multiplatform storytelling? Storyworld development Storyworld Planning: Planning: pre-production Project management, Team management Project tools Marketing and PR Audience analysis (UX, audience engagement plan, social media) Funding and business models (monetization channels) Media platforms and formats (tech) Pre-Production: Multiplatform production planning Content development Team-building for production Production: Producing multiplatform media--which formats and platforms? Implementing the best approaches Multiplatform media tips Multiplatform Opportunities: Monetization Tech Platforms

Current Speaker List


CONTACT: Tracy Swedlow, 415-608-4766, swedlow@itvt.com for more information about speaking and sponsorship.

Spring Discount Registration Ends Midnight Tonight

Spring Discount registration for [itvt]'s ninth annual TV of Tomorrow Show (June 23rd-24th at the Golden Gate Club in the Presidio of San Francisco) ends at midnight tonight, Thursday, April 30th.

Spring Discount registration allows you to attend TVOT SF for just $975 , representing a savings of $300 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event). This year, in addition to the show's full line-up of keynotes, firesides, workshops and panels, your TVOT ticket will give you access to 1) a special Insights Track, curated by--and featuring new research from--Frank. N. Magid Associates; and 2) TVOT Story Lab, a 3-hour workshop on multiplatform storytelling and storyworld development, created by Evette Vargas, CEO of Digital-Reign Productions, and Maya Zuckerman, founder of Transmedia SF.

To take advantage of the discounted pricing, click here: http://tvotsf2015.eventbrite.com

To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.

From May 1st, tickets will be priced at $1,275.


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