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Thanks to Our Sponsors for Helping Make TVOT NYC Intensive Such a Success


Thanks to Our Sponsors for Helping Make TVOT NYC Intensive Such a Success

[itvt] would like to extend a very big and heartfelt THANK YOU to presenting sponsor, Canoe Ventures, and all the other companies and organizations whose sponsorship made TVOT NYC Intensive--our recent sold-out event in New York City--possible. Without the upfront commitment of our sponsors--many of which have been loyal supporters of our efforts for many years now--we would not be able to produce our TV of Tomorrow events. We truly appreciate their help in making our first New York event such a success.

A full list of the sponsors of TVOT NYC Intensive, together with their descriptions of the products and services they provide to the industry, is below. Please note that many of these sponsors have already committed to supporting our next event, the fifth annual TV of Tomorrow Show, which will be taking place in San Francisco next spring and which we will be announcing soon.

[itvt]'s regular news coverage, which was on hiatus as our editorial team worked on TVOT NYC Intensive, will resume shortly.



Canoe Ventures is a company founded by the nation's leading cable operators including Bright House Networks, Cablevision Systems Corporation, Charter Communications, Inc., Comcast Corporation, Cox Communications Inc., and Time Warner Cable. Based in New York City, the company is focused on making cable's advanced television solutions easier to buy, use and measure. It is creating innovative products and services for networks to enhance programming and empower viewers to interact with their TV's. The company is comprised of a team of experts from some of the top companies at the forefront of media innovation. Each member brings its own significant skill set to the table, which will play an integral role in bringing TV a giant step forward into the future.  


Softel is a global leader in key TV and video technologies including subtitling and captioning, interactive TV, MPEG stream processing and multiplexing, opt and ad insertion cuing, and Teletext, delivered through a full range of products, professional services and bespoke development. Based in Pangbourne, near Reading in Berkshire, England, Softel also owns Softel-USA LLC, which focuses entirely on the Americas from its metro New York location. The company also has an impressive network of partners worldwide. With almost three decades of broadcast experience, Softel has built a customer list that encompasses prestigious "blue chip" broadcasters and major post production facilities, as well as freelancers and smaller facilities.


Ensequence, the interactive TV company, enables programmers, distributors, and advertisers to create and deploy a high volume of interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of ITV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence's customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime, DISH Network, The Walt Disney Company, DirecTV and Verizon.  

HCL is a $5.3 billion leading global technology and IT enterprise comprising two companies listed in India--HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom and package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 71,000 professionals of diverse nationalities, who operate from 29 countries including over 500 points of presence in India. HCL has partnerships with several leading Global 1000 firms, including leading IT and technology firms.  


HSN, Inc. is a $2.8 billion interactive multi-channel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone Brands. HSNi offers innovative, differentiated retail experiences on TV, online, in catalogs, and in brick and mortar stores. HSNi ships 50 million products and handles 50 million inbound customer calls annually. HSN, which created the television retail industry 31 years ago, now reaches 90 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com ranks in the top 30 of the top 500 internet retailers, is one of the top 10 trafficked ecommerce sites, and has more than a quarter million unique users every day. In addition to its existing media platforms, HSN is the industry leader in technological innovation including services such as Shop by Remote, the only service of its kind in the US, and Video on Demand. Cornerstone Brands comprises leading home and apparel lifestyle brands including Ballard Design, Frontgate, Garnet Hill, Grandin Road, Improvements, Smith+Noble, The Territory Ahead, and Travelsmith. Cornerstone Brands distributes 324 million catalogs annually, operates eight separate ecommerce sites, and runs 25 retail stores.

NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telco operators in every US market. The company harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products, and meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation's largest MSO's--Comcast Cable, Cox Communications and Time Warner Cable--NCC Media is constantly evolving to maintain its status as the industry's most effective multiplatform sales organization. Consistent innovation and growth make NCC Media your best partner in building the media plan of tomorrow, and today.  

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively discover new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by a leading collection of entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form. Rovi holds over 4,700 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.  

The List is a B2B lead generation resource with access to over 108,000 marketing, advertising, and media decision makers. Subscribers use the corporate decision makers contact database to generate leads and target new business prospects.  


Visible World is the leading provider of targeted television advertising solutions. Its suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions. Today, Visible World helps over 200 advertisers target consumers in over 100 million US television households and across more than 1,500 major Web sites.  

Cablevision Advanced Platforms, a division of Cablevision Systems Corp., has developed and implemented branded interactive VOD channels for a number of leading global brands over the past several years, including Mattel, Pillsbury, Disney Vacations, US Navy, Dove Chocolate, General Motors, BMW and Sony Corporation. Featuring long- and short-form video, polling, photos and other information that engages, entertains and educates consumers, the VOD channels encourage viewers to learn more about how to incorporate these brands into their daily lives. Additionally, Cablevision has launched a series of niche VOD channels, including Optimum Autos and Optimum Homes.  


ThinkAnalytics offers the most comprehensive content recommendations and search platform providing true personalization through "out-of-the-box" predictive intelligence and multiple recommendation types. ThinkAnalytics' Recommendations product broadens subscribers' tastes with a personalized experience, delivered through any channel--set-top box, Web/IPTV, mobile--generating customers very significant increases in loyalty and revenue. ThinkAnalytics has a proven track record and solid customer references in multiscreen implementations, demonstrating massive scalability and performance with over 60 million users worldwide. This leading technology offers a fast and comprehensive offering covering VOD, EPG and other media types; multiple recommendation types; fully integrated and flexible business rules engine; personalized search; automated content ingest and metadata enhancement; and dictionary maintenance for multiple languages.  


ActiveVideo Networks is the world leader in cloud-based interactive services that are redefining television (ITV 2.0). The company's network-centric approach simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share their TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital and IPTV set-tops, CI+ enabled televisions, and broadband-connected CE devices. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and Hilversum, the Netherlands.  

A Different Engine is an advanced media services company that creates interactive experiences for its clients. It focuses on new and emerging platforms and cross-platform strategies. The company works across a variety of advanced media platforms, including connected TV's, "over-the-top" boxes, cable set-top boxes, smartphones and tablet PC's. It has worked with clients such as CBS, Comcast, The UFC, Brightcove and Rovi, building applications across a variety of advanced media services.  

Alticast products power functionality, speed and performance for more than 15 million devices ranging from DVB-MHP set-top boxes, to cable set-top boxes (OCAP/tru2way) in Korea and North America, to Blu-ray Disc worldwide. Based on Java and the GEM open standards, Alticast is changing the way people view TV by driving innovation for new classes of interactive television products. The company enables its customers to quickly and efficiently deploy value-added interactive services without being locked in to proprietary systems. It offers content creation tools, a modular ITV headend solution, middleware, and professional services that have been proven for any stage of deployment--lab test, field trials, and commercial deployment.  

Catalina Marketing Corporation leverages the world's largest transaction-level shopper-data warehouse--powering media networks to intelligently connect CPG, health care, and retailer marketers with specific audiences. Catalina Marketing develops, delivers, and measures shopper and patient-driven engagements with approximately 90 million households and 130 million patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. The company is based in St. Petersburg, Florida, with operations in the US, Europe and Japan.

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup is watched by more than 100 million people a week during the 2009/2010 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, TWO AND A HALF MEN; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.  

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the "fourth wall" to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets end-to-end advertising system; AdAim Audience Measurement Suite; TV Widgets applications such as eBay on TV, Fantasy Football, TV Buy Button with PayPal, and Yellow Pages on TV; and a technology platform for Cisco, Motorola, and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSO's, and have been deployed in over 24 million set-top boxes.  

itaas specializes in "interapptivity," facilitating the development and deployment of application content across multiple platforms. itaas' portfolio of services includes a full range of software design, development, integration, deployment and support services for MSO's, programmers, application developers and technology providers. In addition, itaas supports the development and deployment of interactive applications and services through the istart developer program. This program offers SDK's and support for Time Warner Cable's MDN, ODN and MAS software, Cisco's SARA/PowerTV and OCAP Axiom, FourthWall Media's EBIF user agent and the TVWorks ETV platform. Recently, itaas also announced support for enhancements to the SARA guide and testing services for uDTA devices.

Leap Media Group is an independent digital TV advertising services and platform company. Digital TV advertising is any ad unit on TV beyond the traditional commercial. Some examples include addressable TV spots, video-on-demand messaging, interactive TV, and TV apps. The company's founders have been leading members of teams responsible for delivering successful digital TV ad campaigns for clients such as Kraft, P&G, Xerox, Verizon, Sprint, Paramount, Unilever, IBM, Kellogg's, General Motors, Warner Brothers, and Coca-Cola. Leap Media Group's focused expertise produces results while controlling costs for both the buy/demand side and sell side of the advertising marketplace. The company's demand side clients maximize the benefits of digital TV through Leap Media's strategy, media planning/buying, research, and implementation services. Leap's sell side clients benefit from its unique experience and perspective delivering digital TV advertising results.  

Nagra-Kudelski is the leading provider of advanced security and multiscreen user experience solutions for the monetization of digital media. The company's comprehensive end-to-end portfolio offers content providers and DTV operators worldwide state-of-the-art, secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms to enable compelling and personalized viewing experiences. Its services and content protection technologies are used by more than 120 leading pay-TV operators around the world, securing content delivered to more than 133 million active smart cards and devices. Its OpenTV advanced user experience solutions have been integrated into more than 150 million devices, enabling advanced user interfaces, video-on-demand, personal video recording, advanced advertising and a variety of enhanced television applications.  

Related Content Database (RCDb) provides communication software solutions and data services to Hollywood studios, network operators, and consumer electronics manufacturers. The RCDb software platform enables its customers to rapidly integrate and deploy a wide range of public and private Web services to managed network set-top boxes, connected TV's, and Blu-ray discs and players. The RCDb database provides time-based metadata and services to enable monetization of digital video across multiple distribution platforms. The company also provides customer support and professional services, including development, integration, and training. RCDb Inc. has offices in San Francisco and Los Angeles.  

S3 Group provides products, solutions and professional services to the digital TV, telehealth and semiconductor industries. S3 Group's TV Technology Business Unit has over 15 years' experience working with global operators, set-top box (STB) manufacturers, middleware vendors, conditional access vendors and semiconductor companies. This business unit is recognized for providing leading system integration services and products to address the STB lifecycle management challenges faced by its clients globally. Founded in 1986, S3 Group has development centers in Ireland, the Czech Republic, Poland, Portugal and the USA, with sales offices and representatives globally. 

twenty2product (22p) is a digital design company based in downtown San Francisco. The company's client work appears as design for the screen: titles, broadcast ID, commercial spots, Web sites and ITV applications. 22p serves a technology-, sports- and entertainment-based clientele, including Apple Computer, Nike, Adobe Systems, MTV and Comcast. The company has been widely featured in design books and magazines, and its short films have appeared in festivals all over the world. American Stamps, twenty2product's 30-minute documentary film about the USPS designers and artists who make America's postage stamps, premiered on PBS in February 2009. In August 2009, Early TV Memories, a series of 20 classic TV postage stamps designed by twenty2product and USPS art director Carl Herrman went on sale at post offices across the country. For more information, visit www.twenty2.com.


The American Association of Advertising Agencies (4As) is the national trade association of the advertising agency business. The 1,196 member-agency offices it serves in the US employ 65,000 people, offer a wide range of marketing communications services, and place 80% of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. 

The Interactive Television Alliance (ITA) is an independent, self-funding, non-profit trade and professional organization which represents the interests of companies and professionals that create, distribute, and enable interactive programming delivered with and through the television. The ITA aggressively promotes the deployment of interactive television technologies through public awareness and industry outreach. It supports its members by providing education, networking opportunities, and professional services. It serves its members as an advocate in government and industry forums. The ITA's focus and value is to provide broad industry resources that encourage the financial success of its membership. 


Breakaway Communications is a full-service public relations and marketing communications firm with a rich history of success and a hands-on approach that garners impressive results for clients. The company takes the best of PR--smart people, great strategy and execution, exciting businesses and products--and leaves the bad--bureaucracy, fluff and BS--behind. Its teams embrace today's rapidly changing PR and media environments--combining traditional media and social media strategies--to benefit its clients. With offices in New York, San Francisco and London and a worldwide partner network, Breakaway Communications offers customized communications programs with global reach.