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SPECIAL PRESENTATION: "Personalized Data Is the New Big Data"


SPECIAL PRESENTATION: "Personalized Data Is the New Big Data"


[itvt] is pleased to announce the session, "Personalized Data Is the New Big Data," at TVOT NYC 2014 (December 9th at the SVA Theatre in Manhattan).

You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014

The TV of Tomorrow Show 2014
Coming Up 12/9 (Next Week!)
Get Tix @$1075 at --  http://tvotnyc2014.eventbrite.com

Silas Theater
Personalized Data Is the New Big Data

Among the many challenges facing video service providers today is how to measure, and then drive, customer engagement and satisfaction. As video service providers unlock the massive amount of data they have at their disposal, it can provide them with insight into what leads to a satisfying experience and builds trust with the subscriber. Harnessing this metric can lead to increased engagement and drive incremental revenue and increase ARPU. This special presentation by Chris Ambrozic, Senior Director of Products at Digitalsmiths, will focus on the types of data to measure, what data are important, and how to utilize these metrics to make impactful decisions.

Thanks to Our Sponsors!

Adobe (Premier), Videology (Diamond), LG Electronics (Silver), Simulmedia (Exclusive Lunch), Rentrak (Exclusive Cocktail Party), You.i TV (Screen Design), Vubiquity (Bronze), Digitalsmiths (Bronze), Nielsen (Picture Booth), AT&T AdWorks (Lanyards), Rabbit TV Plus (Bags), Ensequence (Exhibitor), Lingospot (Exhibitor), Clearleap (Exhibitor), Clarivoy (Exhibiting), MIPTV/MIP Digital Fronts (Exhibiting), NeuLion (Video), Canoe (Supporting), Rovi (Supporting), thePlatform (Supporting), NAGRA (Supporting), This Technology (Supporting), thePlatform (Supporting), Accedo (Supporting), Ovee (Service), Silicon Harlem (Media Partner), VideoInk (Media Partner), ITA (Media Partner), Breakaway Communications (Marketing and PR)


Tracy Swedlow  swedlow@itvt.com